Business Writing Notes August 30 2016

• Linked In
• What Percentage of Recruiters Are Using LinkedIn?
• Over 90%
• Why Are So Many Recruiters Using LinkedIn?
• It is an arduous process to find people to recruit, but LinkedIn allows recruiters special accounts that allow them to recruit people more easily.
• What Does LinkedIn Allow You To Do?
• Connect
• Build your profile and connect with other professionals
• Discover
• Discover What?
• Groups
• Leaders
• Information
• Job Opportunities
• Share
• Share What?
• Best Practices
• Information
• Ideas
• Share How?
• By getting involved in group discussions 
• What Do Recruiters Want To Know About You?
• Whether you are qualified for the given position
• Whether you fit in, with a certain business
• How Do You Build Your Brand on LinkedIn?
• Photo
• Headline
• Attention-Getter
• Personalized To Fit..
• Who You Are
• What You Want People To Know
• Summary
• Must Be....
• Consistent with your Headline
• Bulleted List Format
• Include Your Qualifications
• Personalize Your URL
• Validation From Others
• Must Be...
• From Something Who Knows You Professionally
• Not From Your Family/Friends Who You Do Not Know Professionally